Based on a blogging survey, business blogging is paving its way in the entire blogosphere. Why? Well, aside from the fact that writing blogs for your business is a cost-effective way to tap a wider consumer group, blogging is still considered a great tool to market your business in a unique way which is totally outside the traditional form of marketing like the use of ads and banners.
As for me who had been in the marketing industry for quite some time and started my own business blog, I have seen some mistakes that led to the failure of others who just tried to copy other people’s ideas and for this reason I feel you need to avoid the following topics if you are about to start your own business blog.
1. Avoid writing about your business’ press release
This is absolutely a big “No” even if you are just starting to create your business blog. People will not waste their precious time, reading a press release at your blog corner. Remember, your aim is to give every reader the opportunity to learn something new or provide them ideas on what you can offer them like a blog about the benefits one could get from availing a particular product. Create topics that will introduce them to the industry you are situated.
2. Avoid constant self-promotion
No matter what reason you have for creating a business blog, whether it is to improve your image or attract more clients, the point is to avoid as much as possible constant self-promotion. Once in a while you can advertise your offers, but in a more discreet manner and not to make your readers feel that you are only blogging to promote your business. Consumers are now wiser when it comes to where they will put their trust, so take your time in building your credibility as someone with great ideas and slowly incorporate some hints of what else you can be of service to their needs or wants.
3. Don’t exaggerate your business blog with too much personal stories
Writing a business blog is entirely different from a journal of diary. Even if you feel that sharing your own personal experiences could stir a reader’s interest, you might be misinterpreted with this action as someone wanting to be the center of attention. Present your blogs in a professional manner, ensuring your readers that you are there to give advice or counseling.
4. Provide only real-time updates
Some people who blog for their business tent to cover events that are still on the process of development. Your readers might think you are giving them wrong information. Avoid spilling the beans or quickly jumping to conclusions when it comes to sharing news about your offers. Make sure before you post a news update about your offers, they are already finalized to avoid conflicts between you and your business partners.
5. Never use the Pseudo-New Age advice
Avoid writing blog topics that concentrate only on personal motivation and satisfaction. Although, these topics may have been a source of inspiration from well-known business books, it is still fairly different when you are in the real world of business where competition is getting tougher every day. Of course, you need to be highly motivated to pursue your business plans no matter how many trials tried to knock you down, there are other concerns you need to focus as well.
Choosing the right topics for your business blogs can be quite tough, but if you got the willpower and possess the writer’s passion to provide readers only original articles all the time and not just copied and pasted from other businesses’ blogs, then, you will have a good chance of your blogs being read and shared.
Write blogs that really make sense and can be put into action in the real-life business operation. Once, you have established your name in the blogging industry of providing quality blogs, convincing your readers to be part of your business isn’t a hard thing to do.